Marketing Manager

About the role

Fernwick Retail Group is seeking a Marketing Manager to lead multichannel campaigns for its homeware and lifestyle stores across the North West. The role owns annual planning, manages a small team and works closely with buying and ecommerce colleagues to grow customer engagement. This is a full-time hybrid role based in Manchester.

Key responsibilities

• Develop and deliver the annual marketing plan across stores, email and paid media
• Manage the campaign budget and report on return on investment
• Lead seasonal campaigns from concept through to evaluation
• Line manage two marketing executives and support their development
• Work with buying and ecommerce teams to align promotions and product launches
• Track customer engagement and campaign performance using analytics tools

Requirements

• At least four years of marketing experience, including campaign planning
• Experience managing a small team or mentoring junior colleagues
• Practical knowledge of email marketing, CRM and digital analytics
• Strong written and verbal communication skills
• Confidence managing budgets and reporting to senior stakeholders