Lifecycle Marketing Analyst

About the role

Marlow and Moss is hiring a part-time Lifecycle Marketing Analyst to improve customer retention and email performance. This three-day-per-week role involves hybrid attendance in Adelaide, with responsibility for customer segmentation, campaign testing, reporting and journey improvements.

Key responsibilities

• Build and analyse customer segments for email and lifecycle campaigns
• Set up campaign tests and report on conversion and retention outcomes
• Maintain dashboards for repeat purchase and engagement metrics
• Work with marketing and customer service teams on journey improvements
• Document processes and campaign results

Requirements

• Two or more years in CRM, lifecycle or marketing analytics
• Experience with email platforms and customer data segmentation
• Confident using spreadsheets and reporting tools
• Strong numerical reasoning and attention to detail
• Experience in retail or subscription businesses is desirable