Digital Marketing Executive

About the role

Lumen Path Learning, an online course provider, is seeking a Digital Marketing Executive to support paid search, social advertising and email campaigns. This is a full-time remote role with regular virtual collaboration across the marketing and course development teams.

Key responsibilities

• Set up and optimise paid search and social campaigns
• Build and maintain email automation flows for course audiences
• Monitor campaign performance and prepare weekly reports
• Test landing pages and recommend improvements to conversion rates
• Coordinate with content colleagues to align ad copy and course messaging

Requirements

• Around two years of digital marketing experience
• Hands-on experience with Google Ads and Meta advertising tools
• Comfortable using analytics platforms to interpret campaign data
• Good copywriting and proofreading skills
• Ability to manage multiple campaigns and deadlines remotely